FAQ

What is a brand?

A brand is the perception people have of a company, encompassing its values, personality, and reputation.

What does building a brand involve?

Building a brand involves defining values, knowing your audience, creating a unique identity, maintaining consistency, and delivering on promises.

What are the 3 rules of branding?

Consistency, authenticity, and adaptation are the three fundamental rules of branding.

Does a small business need branding?

Absolutely! Branding is crucial for small businesses to stand out, build trust, and create a unique identity in a competitive market.

What branding do I need to start a business?

When starting a business, it’s important to focus on a clear brand strategy, a distinct identity, understanding your audience, and consistent messaging across platforms.

Can you have a brand without a logo?

Yes, a brand can exist without a logo. A brand is more about values, identity, and perception than just a visual logo.

So, is a logo important?

A logo is important for visual recognition and identity but isn’t the sole component of a brand.

How much will branding cost?

Talking about money early on is essential. Once we’ve had an initial discussion we can send a proposal or quotation pretty quickly. A basic branding package starts at $3000 +gst